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To raise awareness and motivation on this coming change, the Ministry of Education and Sports of Lao PDR has just released a TV spot.
It officially announces the new curriculum and shows young Grade 1 students discovering with great excitement their set of new textbooks. The new textbooks have been designed to be interesting and engaging for young children. They are colourful and full of illustrations to make learning fun.
The TV spot lasts one minute and is broadcasted on Lao National TV Channel 1during the news and the Education program. The TV campaign started on Tuesday 6 August and will last one month. It was produced by the Information Media Center of the MoES with the support of BEQUAL
This campaign will surely get the children motivated and excited to receive their new set of textbooks!
You can watch on Lao National TV Channel 1
Tuesday 8.25-8.55 and 17.25-17.55